Link swapping

The practice of link swapping arose because Google chose links to signify a sites importance via their algorithm. The original idea was to develop a system of "voting" that would effectively introduce human judgement into ranking (an improvement on the laborious human editing that Yahoo! initiated to structure it's results).

Link swapping evolved because business isn't good at patience!

Swapping was not the idea behind Google's original concept because it is an artificial, contrived exchange and not a pure vote. Of course the business world of impatient human beings came up with their own solution to attempt to circumnavigate pure organic linking.

Link swapping has become so common place that search engines must have had to take notice because as working SEO experts we can notice the difference link swapping makes. Of course it has to be done right and monitored to check swap partners aren't cheating (who'd think human beings could possibly sink so low?)

Cheating at link swapping is common place

In order that their link swapping efforts can count for the most value, unscrupulous human webmasters use dishonest tricks to prevent search engines following their reciprocal links. This makes them effectively into one way links as the balance of "links in" outweighs the "links out". There are many common tricks but it probably takes some specialist knowledge to spot the rogues. It is severely common.

Link swapping may be useful but there are more important methods

It's one way links to your site from other webmasters that count the most. If you write a fantastic article, people will almost certainly link to it voluntarily. Google counts that as a freely given vote for your content. Expertise is what makes the web compelling because it's like a giant dynamic library not subject to the usual rules of publishing.

Work you can start even before you engage a SEO Expert

There are ways and means of encouraging one way links, but there is also the one way link that you can create by posting on forums and noticeboards. This is an easy one way link and is work that you can do to back up your chosen SEO Expert as they build your link profile.

Make your link count by using relevant text in it like important keywords, don't waste links by using words and keyphrases like "Bob Jones and Son" or "Alcasam Consultants" - remember what we said about machines on the Fundamentals of SEO. Every link will be interpreted by computers trying to build a quality map of the internet for their search engine.

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Swap links for real!

 

Interested in swapping links with the SEO Expert website? Please email us with details about your site and where you have put our link and we will reciprocate (providing it is beneficial for us to do so - which means relevancy).

Use the information below to put a link to our site, and we'll reciprocate - please try and keep the exchange as relevant as possible, no one gains by just "any old link"

Url: www.seoexpertscotland.co.uk

Title: Seo Expert Scotland and the UK

Description: Seo Expert based in Glasgow with portfolio of proven results. Very reasonably priced so please contact us for a free quote and analysis of your website. Special deal available.