Copywriting and SEO are two inseparable disciplines

Which is the most important when shifting a heavy load - the horse or the cart? The answer is the same for the question "which is the most important when selling something online, the SEO or the copywriting?" What's the point of trying to fill a bucket if all your efforts end up leaking on the floor? What's the point of having water you need to carry elsewhere if you have no bucket? I won't labour this point - copywriting and SEO are mutually important.

You may be feeling a little deflated if you haven't the financial resources to tackle both, SEO was going to be enough to fund - copywriting as well may make it impossible. If you are fortunate enough to be able to afford both SEO and professional copywriting then you will be in a stronger position to sell online. Both must be tackled by somebody because one alone will likely fail.

Online copywriting must speak to both man and machine

When it comes to copywriting, the SEO will feature prominently as an "on page" task, but it won't be the only thing the words of the copywriter will have to accomplish - many would argue the power for the words to persuade is just as important, if not more so. By persuade I mean sell (90% of the time that is). A shop that's easily found will be no use if nobody buys anything once they've entered.

Keyword research is important to identify which words make up the most popular keyword phrases, lateral thinking is important to consider what alternative phrases are also relevant (latent semantic indexing is pretty important to Google). What language does your market place speak? Hire us and we'll be asking that very question - hire anybody else and they should too! Hire us and we'll take are of the latent semantic thing.

Horses for courses

Copywriters love to waffle on about "the psychological triggers of your buyers" - when it comes down to it, I'd hire Maria Veloso if you can afford her because she has proved her worth writing for Aesop Marketing (be impressed) and she knows what she's actually talking about. If you can't afford her then you're probably stuck with schmucks like us (we will try our best - honest).

Do you feel anything reading this page thus far? Perhaps you feel like the writer is human just like you, perhaps you feel that they will be both informative and honest? Or perhaps you are clicking away to more sane pastures right now - many corporate buyers won't be happy with this relaxed mode of writing and will feel the need to maintain formality. That may be down to who your market is, but they'll all be human and probably easily turned off by corporate starch.

The jester gets attention because human beings love to be entertained

Don't you just turn off when the 99th ad waffles on about what a miracle the product is? Wouldn't you prefer it if they said "it's just a great face cream?" Look up the stats for how often we get to see commercial messages in a day and perhaps you'll start to develop some idea of what we have to be careful to avoid. Realism and a touch of the unexpected is exactly what we may need to find when writing for your market (anybody not slightly amused may click back to Google now before we incense you any further).

By the way, I'm writing from the "seat of my pants" now and realise I've forgotten all about SEO and the copywriting keywords I should have been sticking in. But I'm sure you remember this page is about copywriting and keywords even if Google has lost the plot. Copywriting and keywords rely on percentages so hopefully I will have recovered by now! Oh, I see - you always wondered why you saw the same keywords repeat so often in the copywriting, it was for the SEO.

Context is everything when writing for audiences

Getting you noticed is a task we take very seriously - we don't want your customers mistaking the author for a copywriting robot - they'll think you're just trying to rack up your sales stats. If you're trying to sell defibrillators we will produce aptly serious copywritng about the important equipment that will be the difference between a person seeing their family again or not. You won't need to be stressed when using this apparatus, so it better be intuitive to use on the thin line between success and failure.

When it comes to copywriting and SEO, you shouldn't notice the SEO, it won't be important to anybody who is just deciding upon whether to do what you want them to - or bale.

Contact Craig or Lee to make waves in the human environment and be found as an important stage in your prospects process.